West Coast rap star Snoop Dogg is giving fans more to look forward to this year with the release of his new line of headphones.
The rapper’s headphones will feature amplified bass for consumers.
In addition to Snoop Dogg, famed turntablist Mix Master Mike and Super Natural will market their own line of headphones for DJs. Park City, Utah-based music accessory company Skullcandy will make both headphone lines, which are slated to hit stores later this year.
With the Skullcandy alliance, Snoop Dogg and Mix Master Mike join mega producer Dr. Dre, who expanded his business endeavors last year by working with Interscope Geffen A&M chairman Jimmy Iovine and audio accessory maker Monster Cable to create his Beats by Dr. Dre headphones.
The beatmaker’s headphones are priced at $350. Snoop Dogg and Mix Master Mike will capitalize on their new partnership with Skullcandy by taking the stage later this month at the Snowsports Industries America trade show.
“At Skullcandy, we’re always looking for events that bring a unique energy to the action sports and music industry,” stated Rick Alden, CEO and founder of Skullcandy. “Bringing a mainstream and talented crew of folks like Snoop Dogg, Mix Master Mike and Super Natural to SIA for the show’s last year in Vegas is our way of going out with a bang. We’re thrilled to bring top-notch musicians to our party as a way of thanking our collaborating partners and core dealers—it’s going to be a great.”
Skullcandy will have a booth at the event, which will take place from January 27 to 30 at the Mandalay Bay Convention Center in Las Vegas.
Snoop Dogg and Mixmaster Mike are set to perform on January 28.
