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Fonzworth Bentley: Taking G’s to Gentleman, and Keeping It Real 
Published Tuesday, July 15, 2008 10:00 AM
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By Tai Saint-Louis


 

It is the continuation of a legacy spawned by what has been far from Hip-Hop's proudest moment. Flavor of Love gave us I Love New York, Rock of Love and Charm School, and now the VH1 Celebreality machine has created a little brother for the MTV generation.

 

From G’s to Gents brings together a group of 14 guys described as “rough around the edges,” and gives them the opportunity to change their ways and possibly earn a cash prize.

 

Originally rumored to be a Charm School experience for the male contestants of I Love New York, the show follows a similar premise to what comedienne Mo’Nique did with the Flavor of Love all-stars, down to the $100,000 prize given to the winner at the end of the season.

 

But these are not guys seeking to extend their 15 minutes, having masked their desire for superstardom by faking true love. As host Fonzworth Bentley explains, creators Jamie Foxx and Chris Abrego were after way more than a ratings factor in televising this social experiment.

 

The artist/author, and Ambassador of the Gentleman's movement shares with us how his latest project goes beyond entertainment.

 

AllHipHop.com: So how did the show come about?

 

Fonzworth Bentley: I’ve been turning down reality shows, at least three a week for the last three years, because, as far as reality, I didn’t really wanna do anything unless it was going to help somebody else. And you did the interview with me sometime back in September about the book [Advance Your Swagger: How to Use Manners, Confidence, and Style to Get Ahead]. I had been in talks with a few companies about developing something around the teachings of the book, because people were excited about it and enjoyed the book, it’s been doing well.

 

I got a call from Chris Abrego, and Jamie Foxx had this idea to turn G’s into gentlemen. And when he thought of it, he thought of me from the very beginning.  The irony of it is, he’s been wanting to do a show with me since he met me back in 2001. It’s kinda funny how six, seven years later, we’re finally able to make it happen, which is a testament to having relationships and maintaining favorable relationships.

 

AllHipHop.com: So how closely do the topics you visited on the show work with what you wrote about in Advance Your Swagger?

 

Fonzworth Bentley: It was a perfect fit with the book, and we wrapped a lot of the things around the book. And we added other things on to it that, not just men need to know, but that especially the men need to know. It’s basically about adding other tools to the toolbox, if you will. Right now, if you’re living in the streets, or if you’re living even the suburbs, or wherever you’re living, the only way that you know to go about getting things done or working, or moving your dream forward, let alone just whatever you do to survive, are the only tools that you know.

 

It’s kinda like, if you have a hammer and a wrench in your tool shed, and that’s all you got, you gon’ break something! So this is just adding a drill. If you got a vise, you can cut something event straighter. So it’s really about adding some different tools to these gentlemen’s toolboxes. I’m excited because every where I go, I would always get asked questions because people know I started from an assistant point of view, and also I had an incredible mentor that knows every gamete of the game. And that’s why I wrote the book. And after I wrote the book, people would say, “Bentley, you really need to do a show with this so that folks can really see this and learn.” And so I think that the show is gonna be really impactful because it’s like, I can see these guys making a transformation.

 

It was really interesting because, you know the winner gets $100,000. The show started out with everybody [thinking], “I gotta get this $100,000. This could change my life.” And as the show progressed, it turned into, “I don’t wanna leave here Bentley, because I don’t wanna miss the lessons that you’re teaching us.” We taught them lessons in how to dress appropriately for every occasion, and they never really thought about it as in-depth as that. Lessons in chivalry and gallantry. Lessons in how to put together your resumé, and how to take the things that you’ve done and your work experience and make it look the best on a resumé.  How to even go about getting an interview, a lot of folks don’t know.

 

Etiquette, and business savvy; and there’s a different type of conversation you gotta have if you’re talking to your person on the corner, than if you’re talking to the person that’s in the boardroom. And nothing says that you can’t do all of that. We have living, glowing examples right now, especially in Hip-Hop, of folks that have made that very transition. From 50 [Cent] to Jay [Z], these are prime examples of folks who have made that transition.

 

AllHipHop.com: You mentioned some of the glowing examples of how this has worked for others. And you got some people involved to showcase that first hand, right? Master P, Irv Gotti…

 

Fonzworth Bentley: Yeah. Master P is a wonderful example of someone who not only started from nothing, but had a dream to open a record store. And he named his record store No Limit! I mean, just in the sheer idea of what he decided to name his company, folks really need to think about when they brand and name their companies, what are they naming their companies? He named his No Limit, and he did just that. He started with a record store, then he did the label, then he said, “I don’t really need y’all, I’ll sell these records on my own.

 

He did one of the most groundbreaking deals for Hip-Hop, and he took the same mentality of the street and brought it to the record game. He has upped his profile. His son did his thing. His son was an actor, and his son is now going to USC. So Master P, I thought was the perfect person, especially with the guys that I had on the show, he would be the perfect person to really hit home with them.

 

AllHipHop.com: How did you guys choose the contestants? Where you involved in that process?

 

Fonzworth Bentley: That happened before I got there. They basically did castings nationwide. And they had people come in and [answer] a series of questions: what they though a “G” was, what they thought a gentleman was. And it wasn’t just about getting people who were the most street, who were the most “G.” We wanted people that not only were that, but people that really wanted to make a change. Otherwise, they just gon’ be there for TV, and that’s not what we wanted to do. That’s not what this was about. We wanted people that fundamentally wanted to make a change, but didn’t have anybody to actually come to the hood and give them those tools and give them that opportunity so that they could learn these things.

 

AllHipHop.com: How much of the development of the show did you directly have a hand in?

 

Fonzworth Bentley: Well, after I was brought on, it was like, “Ok, we definitely want you very much involved, we want your voice, we want this to go the way you want.” You know, keeping it real: most reality shows, for the host, they come in and they basically [get told], “Here, we need you to hit these points, set up these challenges, and we’ll have you out of here by five o’clock.” I told them before I signed on, I’m not leaving at five o’clock. I’m staying here as long as I have to stay, to make sure that they get this information. I don’t wanna test these guys on this information, if I don’t fully believe that they have been taught the information well enough to perform.

 

So many days, this was a good 18-20 days a lot of times, because I was sticking around because I really cared about these guys. And most importantly, there’s no reason for anyone to want to try and work on being a better man and work on being person or really adopting the things that we’re teaching if you don’t see anybody making a transformation. I was very much involved into who we brought in to teach different lessons, so I had to make sure that we chose great folks.

 

We had [designer] Ozwald Boateng to come in for the fashion lesson; we got Sean Yazbeck, who won the fifth season of The Apprentice, to teach business savvy. Here’s a man who took an opportunity of being on the show, to then working for Trump, to now having his own enterprise. He really took that opportunity to the next level. We taught them how to do a PowerPoint presentation, and then they pitched what they thought would be a sound business to gentlemen out in L.A. called the Dolce Group. You know [co-owner] Michael Malin won one of these reality shows [Big Brother], and now they have all these hot spots all over: they have the Geisha House, Ketchup.

 

That’s why they were perfect, because here’s somebody who was sitting in the exact same seat that you’re sitting in. He took this money and made something out of it. He didn’t just blow the money that he made. So we were really specific in choosing that. I was really excited about the commitment from Chris Abrego and Jamie Foxx for really making this a real thing and not just a comedic hodgepodge, if you will.

 

AllHipHop.com: What are some of the other lessons?

 

Fonzworth Bentley: We said fashion and business savvy. How to interview, the importance of first impressions, being able to learn how to adapt to different cultures… a lesson in diction and grammar, because we get so comfortable in how we talk. We had one gentleman who had never left Miami in his life. That plane flight to L.A. was the first time he left Miami. He ain’t been to Tampa. If you’re in your environment like that, you talk how you talk all of the time. It’s about expanding your vocabulary.

 

We literally went through 10 weeks of lessons and challenges. And the good news is, I’ve already gotten calls and emails from the guys. One of the gentlemen, he called me on the cell phone and told me, “Bentley, I went for an interview to be a waiter. I dressed appropriately and I had my resume together. And because of how I presented myself,” he told me they made him a shift manager, and he was like, “This stuff is real!” Now you know the economy that we’re in right now. That’s an extra couple dollars plus responsibility in a starting position, just off the things that he learned on the show. So that made me proud. Some of the gentlemen, they’ve gotten into school.

 

AllHipHop.com: At the same time, everything doesn’t always take. Are there people that you felt were unable or unwilling to take what you were giving them? Or even guys who you felt were just there for TV?

 

Fonzworth Bentley: Nah, those guys were gone the first episode. As soon as they walked in the house, you see what that is, and they exposed themselves. And I think that from that, even they learned. Like, “Wow. I just walked in the house. Here’s a wonderful opportunity, not only to learn something, but to win $100,000 and to learn from someone that I know is a student of the game and has advanced his swagger. And I don’t got kicked out the house on the first day. I will never mess up an opportunity like this again.” So no matter which way you do it, it’s a learning experience.

 

AllHipHop.com: What was the most challenging thing about the whole set up for you?

 

Fonzworth Bentley: To be perfectly honest, the most challenging thing was to see certain guys, who because of the way their personality was, it would hold him back. There were certain guys who really were listening to lessons, would perform well in the challenge, but because they had bad attitudes, and because of ego, it would hold them back. That was really frustrating.

 

There were people on the show who had been fired from every job because of violence. So it’s like, Brother, when you’re messing up, it’s affecting you! You’re hurting yourself. I can see you at the end, and look at you: you’re messing this up because of a simple thing. What good is it to take it to that level with another man? That’s what this whole thing was about: you can have fisticuffs going mind to mind. And it’s like the reality is, every person who got on this show learned that it’s actually very easy to be a G, but it takes a lot more effort to be a gentleman.

 

AllHipHop.com: Do you feel like you guys did a good job of showing them the value of putting that effort in?

 

Fonzworth Bentley: Yeah. And that’s why I said, the one payoff was the $100,000. But then it was about, “Wow, I’m learning things here from experts, and I’m enjoying learning it, and this is stuff that I really need to learn and things that I really need to know.” A lot of these guys had kids. So it’s like, you gotta step your game up not just for yourself, but for your little one. And you know that this is stuff that you need to not only have for yourself, but you need to be passing down to your little one. And that’s something that they never could deny.

 

AllHipHop.com: Were you involved with the editing process to? Because a lot of people who appear on reality shows complain about the fact that the shows are edited to make them appear a certain way. And for all of you and Jamie’s best intentions, there’s still someone out there who’s wanting to make it good TV…

 

Fonzworth Bentley: Well, I can tell you that one of the things that I said was that I wanted this show to be real. And a lot of that has to do with the way that I conducted myself. And if I really came from a real, teachable spirit; all of the guests came from a real, teachable spirit and not really tryna lame folks out, then it’s gonna happen. People had real transformations. That’s what’s gonna make this a really good show. It ain’t just about the quick joke. These folks are really going through real transformations.

 

That’s why I think people are gonna turn in, because they’re gonna really get into these guys. There were guys I couldn’t stand. I was like, “I want him off right now.” And then within another week, I really liked the guy and I was like, this is a night and day. Because I think a lot of the things that we put them through and challenged them on, it really helped to turn them inside out, so to speak. There were some folks, it was rehab for them. There were folks who came in the house that were addicted to drugs. Hard stuff.

 

AllHipHop.com: How did y’all deal with that?

 

Fonzworth Bentley: Well, they can’t get none. They’re locked in this house. But there were people that stopped smoking in here. And it was amazing, because it wasn’t that we made them stop. It started to be about, you need to be a better person and you know why. You got somebody back home that’s looking up to you. That’s rooting for you to be better. You can’t lose here. It’s too much to lose. And I would be very blunt and very forthright in highlighting there lives to them. I think what it’s really gonna be, is it’s gonna be some balance in the industry, and it’s gonna be balance for television.

 

AllHipHop.com: Would you do it again?

 

Fonzworth Bentley: Oh, I can’t wait to do it again, because this is really something that I’ve already been doing. Since my book came out, my goal has been to talk to 80 different schools in two years. I’m at 65.

 

AllHipHop.com: Wow! And it hasn’t been a year yet!

 

Fonzworth Bentley: Well, I started before the book came out. Because I had been writing and drafting, and it takes four months to print a book. So I started before the book came out. I targeted a lot of single-gender schools. I’ve been everywhere from Harvard to the Wharton Business School at [University of] Pennsylvania, to Morehouse, Spelman and Clark. I’ve gone to speak to students because a lot of these students are coming out of school, but they’re not getting the information that they need for the real world, and that’s what I found has been missing.

 

Even at the high school and middle school level, there’s a couple of school that have been adopting it as part of their curriculum. So this is something that I’m about. And that’s what my whole mission is. Even with the music, the whole Cool Outrageous Lovers Of Uniquely Raw Styles [C.O.L.O.U.R.S.], this is a new school. Knowing how to treat a lady is cool. Knowing how to get dressed up for every occasion is cool. Being a gentleman is cool.

 

You know just as well as I do, there are folks who grew up in middle class neighborhoods, who try to act like they thugs because they think that they’re gonna get accepted in Hip-Hop. And then they’re getting called out ‘cause folks who from they hood say, “He wasn’t like that. He never been like that.” But you’re already seeing: the gentlemen’s movement is here, and it’s about to be full pedal to the metal. And I’m talking about the pedals on the steering wheel.

 

Oh, and there’s a G in gentleman. A true gentleman is someone who’s classy, someone who’s chivalrous, but somebody who can be themselves in all social situations, and can adapt. That’s a gentleman. So you don’t have to lose your G. And that was the whole thing about the show. I didn’t wanna take away the things that innately made each individual who they are. I just wanted to give them some other tools, which would give them some other options, to then be able to expand their territory.

 

AllHipHop.com: So give us some tips for G’s who want to follow you into the Gentlemen’s Movement.

 

Fonzworth Bentley: If only people around your way understand what you're saying when you speak, don’t talk louder! You need to better enunciate.

 

If you buy XXL shirts, and you weigh 140 pounds, and you're taller than four feet, that ain’t your size.

Stand up! Offer your seat to the older person getting on the bus. That's right - hold the handle bar for a senior.

 

If you hear "nice gators" and your wearing flip-flops, buy a Ped-Egg.

 

If everyone at Starbucks knows that you're behind on your rent, you're talking too loud on your cell phone.

 

Profanity is overrated; if you don't believe me, let one out around your grandma, then brace for the Rick Flare chop!

 

If all else fails, do whatever Obama does...


Comments

 

T-ROC said:

I am tired of reality shows!!!!!!!!ughhh

Networks really think us as viewers will watch ANYTHING!!! As if our intelligence level has hit an ALL time low.

Anyone agree?
July 15, 2008 10:06 AM
 

vega_diamond said:

i agree with t-roc



now listen to my shit!!!!!

http://www.myspace.com/starrscream
July 15, 2008 10:08 AM
 

Tommy K. said:

Just as long as he don't start raping, we good.
July 15, 2008 10:10 AM
 

Bed-Stuy Ambassador Doug said:

I'm tired of hearing swagger!!!!!!!!ughhhhh

With all his influence Wayne should go in front of a camera and say "Fuck Swag....Bitch I'm me" so all the stans and d*ckriders can do the same shit
July 15, 2008 10:16 AM
 

lchelle125 said:

Yes T-ROC I do Agree.  I mean i'll have to admit that i am a little addicted  and I'm a voyeur about some of these shows.  But i mean they are just starting to just let anything and anybody on tv.
July 15, 2008 10:19 AM
 

honeykisses86 said:

I might watch this show, I don't know yet..I like Fonzworth's style...


http://dahoneyhive.blogspot.com
July 15, 2008 10:21 AM
 

Hypnotice7 said:

  Tommy K. said:
Just as long as he don't start raping, we good.
***************************************
I agree my dude. Dont let him start molesting people. Now if he starts RAPPING, we're in trouble too. LOL. My b fam.
July 15, 2008 10:42 AM
 

muhammed ali said:

I WANNA STOP THUGGIN & TRANSFORM INTO A GENTLEMAN.FONZWORTH PLEASE HELP ME?
July 15, 2008 11:30 AM
 

DJ TEKNISION said:

What the hell is so real about reality shows?
Am i living in a fantasy world? Nothing on those shows seems real to me.

http://djteknision.podOmatic.com
MIXES FOR EVERYONE!!!

July 15, 2008 11:46 AM
 

hotnuknowit said:

LMAO @ Hypnotice7!!!
Yeah, he do look a lil pedophilic....
I don't watch "reality" tv though so they can miss me on this one...
July 15, 2008 11:46 AM
 

Rosco! said:

Dis show iz finna get cancelled so fast. Or at least it should. I saw a preview for it........dem niggaz aint "G's"
July 15, 2008 11:52 AM
 

Texas T said:

@Fonzworth Bentley i know you reading these comments

this shit is wack nigga aint shit good about this show take this shit to vh1 or bet

yea im balck
July 15, 2008 12:55 PM
 

Texas T said:

dam you was turning down three a week and this what you cam up with smh
July 15, 2008 1:04 PM
 

DJ D MO said:

As far as VH1's reality shows, the first Flavor of Love was funny as fuck, but for all the wrong reasons. It was basically a minstrel show that spawned more minstrel shows with less famous people. That said, I think almost all reality shows are stupid, but you gotta hand it to Bentley for taking the high route and improving the image of his people instead of lusting after ghetto ass while eating a bucket of KFC. Flav's the shit, but he ain't no role-model. Ya dig?
July 15, 2008 1:35 PM
 

MissDallasTx214 said:

I agree with T Roc these reality shows aren't even real, most of em are staged, Deelishis already spilled the beans on VH1 faking the funk for Flavor of Love, his baby mama was on the set the entire time. They really need to find some new material.....
July 15, 2008 4:07 PM
 

KillaRell said:

way to go MTV!!  continue Viacom's continuous exploitation of America's idiots.
July 15, 2008 4:09 PM
 

Hip Hop GM said:

Fonzy B is probably more gangsta then these bullshit rap clowns in the game right now. He pop that umbrella on a nigga it could be on.
July 15, 2008 5:56 PM
 

n!gga i can read! said:

aye dont get me wrong im all for giving back to the community but.... do you need a fucking "reality t.v." show to give back!?!?









dont worry... i'll wait
July 15, 2008 9:31 PM
 

v4vendetta said:

I may check it out. Nielson Ratings indicate a lot of folk prefer reality shows over sitcoms and drama. So the execs gotta do what's best in maximizing profit for them and their shareholders.
This is a commercial matrix, ya dig? I mean, I can see me laughing at some alleged goon being told how to hold a fork or to pull his jeans up off the ground and not show his underwear!!

Priceless! I mean Reality tv hasn't been able to turn a ho into a housewife, so a G into a Gentleman? We'll have to wait and see..

We out!
July 19, 2008 9:02 AM
 

MissDallasTx214 said:

um ok so I watched it and it's kinda lame coz some of the dudes on there are far from being G's, or maybe they pass of as G's in their hood, they wouldn't last 10 mins claiming to be one in mine. I like Fonzworth tho and since Jamie Foxx is the producer Ima give it a chance, can't be any worse than VH1 steady giving that worthless ghetto trash New York another reality show, why do they keep doing that to us?!?
July 19, 2008 12:37 PM
 

Killuminati 187 said:

PREACH MissDallasTx!  I hear you baby!  That's exactly what it is...a bunch of fake thugs tryna act hard on T.V. hoping their pussy rate will shoot through the roof because of all the females tuning in.  Pointless show.  I saw it once and it's a filler show.. meaning it's used specifically to fill up a time slot and get Fonzworth some air time.  Nothing more.  Amerikkkan Media is full of shit for the birds.
July 21, 2008 12:47 PM
 

Killa$krilla said:

i think the show is off the hook,

mad entertaining.

you can see the first episode on mtv.com
July 22, 2008 8:43 AM
 

Backyourfist said:

Im with T-Roc on this one..And to add to that, this dude F.Bentley thinks that all guys everywhere should walk around in pink suits and rainbow hats all day..Man fuc him and his wack ass show...They just giving shows away to everyone nowadays.
July 22, 2008 2:44 PM
 

Twizza 77 said:

I swear some these dude are models are pretending to be "G's" (or Whatever) mixed with regular dudes.
July 24, 2008 12:58 AM
 

lil_mikey_da_gooch said:

that show is lame
July 25, 2008 4:26 PM
 

lil_mikey_da_gooch said:

they look like some of them down lo dudes tryin to be hard
July 25, 2008 4:29 PM
 

Young Pistol said:

Get that money if MTV is giving it out that easy.....where were the G's??
July 25, 2008 11:25 PM
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