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EDITORIAL

Rappers: Where Ya’ Ba**s At?

Monday, July 13, 2009 7:03 AM | 31 comments
By Tolu Olorunda
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“Half these rap lyrics ain’t thought-provoked/

Just a lot of beef till they get caught and smoked/”


—GZA, “Illusory Protection,” Grandmasters.


“If I rhyme about home and got descriptive/

I’d make 50 Cent look like Limp Bizkit/”


—K’Naan, “What’s Hardcore?,” The Dusty Foot Philosopher


Nowadays, nothing seems to annoy this writer more than the fecklessness and sheer acquiescence of those whom, for lack of a perceptive fan-base, are considered “Gangsta” or “Hardcore.” This topic is no new one. For years, the “Studio Gangsta” has hollered tales of past crime exploits on wax, and for years, those same personalities have escaped through back doors, snitched on comrades, and softened-up faster than rotten bananas, when confronted by incidents they previously claimed to have casually partook in—robberies, stick-ups, chain-snatchings, gun-battles etc.  


But my greater gripe is less about the foolishness of these fictional characters, and more involved with the normalized nature of cowardice growing among the Hip-Hop artist community. 


To be sure, the last 10 years have produced a great deal of commercialized jargon passing for Rap music; but this fact takes nothing away from the reality that a good deal of quality music was also made during that time-period. Unfortunately, a sizeable portion of it was either never released to the public, or stalled for too long, thereby loosing the appeal it once had. 


Enter: Major Record Labels.


From Raekwon’s Only Built 4 Cuban Linx 2, to Saigon’s The Greatest Story Never Told, to Papoose’s The Nacirema Dream, to The Clipse’s Hell Hath No Fury, many Hip-Hop fans have hopelessly awaited the release of these highly anticipated projects. Their wait has been long and in vain.   


The only project, out of that collection, to be released was Hell Hath No Fury, the follow-up to The Clipse’s strong 2002 debut, Lord Willin’. And after a two-year waiting period, which consisted of lawsuits filed against their label (at the time, Jive Records), considerable fury had taken form in the duo’s minds. On the first single of their 2006 release, “Mr. Me Too,” Pusha T let it all hang out: “These are the days of our lifes/ And I’m sorry to the fans, but the crackers weren't playing fair at Jive/.” Their frustration with the “crackers” at Jive was reprised in a September 2006 Rolling Stone Magazine interview, in which Pusha T said the following: “I hate Jive. I hate them motherfuckers. With all my heart and all the passion and my soul I hate these bitches. It’s about the lynching of every staff member up in this motherfucker.”    


The reason behind his explosive rant was soon revealed: “You could ask anyone in here to give you a marketing plan on Clipse and they could never do it. …It’s like damn, ‘What do you understand about hip-hop? You ain’t had nobody since Spice 1! You don’t know the fucking formula. Everybody in here’s like 50 years old!” His plea to Jive was simple: “Just drop us.” His wish was granted shortly thereafter. 


It was painful to witness that ordeal, and watch the drama unfold, but the bravery employed by The Clipse should not simply be shelved and forgotten, flung to the basement of our memories. They understood the costs involved in striking such a defiant pose at the “crackers” who define, design, and decide the fates of most mainstream Hip-Hop artists. Evidently, they had been pushed to the edge of the cliff, and didn’t mind jumping from it. That is admirable on every level. And if more Rap artists put such audacity to work in their professional lives, perhaps radio might sound differently today.

   

The problem? Most refuse to simply serenade that suggestion.  


* * *


The 18-year-old Atlanta Rapper Soulja Boy is an easy target. I’m not too caught-up on easy-targets. Politicians, bureaucrats, capitalists, colonialists, conservatives, racists, sexists, xenophobes, and extremists feast upon them. But this character is fascinating. The fact that he originally hails from Chicago—a city which has produced such luminaries as Common, Twista, Rhymefest, No I.D., Kanye West, GLC, Jasiri X, Da Brat, Lupe Fiasco, etc.—baffles the mind. I hate to imagine what these esteemed lyricists think of their fellow Chicagoan.     


Nonetheless, I invoke Mr. Crank Dat, not to lend my name to his most-wanted list, but because I think his recent antics dovetail with the theme of this article—testicular fortitude.  About a couple of weeks or so ago, Soulja Boy surprised his 1,000,000+ Twitter followers with a series of posts. Appeared to be aggravated by some requests made of him, he wrote: “Water down my music and my appearance and make me look like something i'm not… THESE CRACKERS DONT KNOW WHO THE F*CK I REALLY AM!!! Then I get signed. this is where my dream slowly died... these crackaz wanna criticize a n*gga. take REAL SH*t and turn it to trash. Like why? Like really. My music dream was THE SH*t 2 years ago before I was signed. It was everything I could ever imagine.”


The next morning, however, those messages were deleted. For one who shot to international prominence at age 16, through a song which expressed, in explicit terms, crass sexual escapades (“Superman dat ho,” “Supesoak dat ho”), he seemed fine with watering-down his image and music. In fact, I assumed that the same young man who, last year, took special time out to “Shout out… the slave masters,” because “without them we’d still be in Africa,” hence deprived of “ice and tattoos,” would be the last to lament the death of his “music dream.” (Welcome to reality, partna’!)    


Still, I enjoyed his soliloquy, expecting to hear more about this new found conviction.  What I got in return was an article, titled “Money F*cks You Up...,” written a couple of days after the incident, in which he tried to make amends for his remarks by placing them in proper context. In his short essay, he affirmed the age-old truth: “Money f*cks you up.” The fortune, fame, and felicities of success got him “twisted,” he explained. And just to ensure his “cracker” anecdotes weren’t misinterpreted, he concluded with the following: “sorry to all my white peeps out there. I'm not racist :) But I guess time will heal all wounds…”


So, there you have it: A young man speaks his soul, and tries to come to terms with the notoriously nefarious nature of the music industry, but is reminded that Black self-expression is limited in the context of White supremacy. The Hip-Hop artist will never be faulted for championing Black-on-Black violence or Misogyny or Materialism or Minstrelsy; but the moment rich White folks, especially those at the helm of the industry’s engine, are complemented with equal amounts of attention for the damage their actions have wrought on Hip-Hop music, wounds must be healed through public apologies and retractions. 


I wonder how many apologies and retractions it would take to remedy the countless lives lost in gun-battles stemming from glorified violence in commercial Rap jingles—funded by the “crackers” Soulja Boy and The Clipse are displeased with.


* * *


Canadian Rapper Drake might not have been shot 9 times, but his ascent is being compared to one Curtis Jackson’s. The attention he has seized amongst Hip-Hop’s elites, surrenders his name in the pages of importance. This former “Degrassi: The Next Generation” (Canadian sitcom) actor’s rise to Rap prominence has been helped by female fans who would swear Drake was referring to them—and them only—in his latest single, “Best I Ever Had.”


While he remains popular among the ladies, and there’s certainly no wrong in that, most of his fans might do well to also know that the sexually-charged content his music is today dominated by, was nowhere to be found three years ago.   


In Room for Improvement, a mixtape released late 2006, the young Drake is disgruntled with the world, refusing to settle for the lackluster values being promoted through society, culture, and music. He is poignant but not preachy, casual but not caustic. Room for Improvement is poetic, philosophical and, even, didactic. Somehow, Drake finds a way to minister to the emotions of the listener, without engaging in the sophomoric banter many Rappers his age (22) think amusing. In plain terms, it is enjoyable. Southern legend DJ Smallz is comfortable in the background, unsuppressed by the need to declare his name every 15 seconds—unlike many contemporaries.


In fact, I venture to say that this mixtape, if released as an album, would have had no trouble being qualified as a 4-star project, perhaps even a near-classic. The lyrical richness of Room for Improvement takes on a new context, considering that it came from the mouth of a 19-year-old.


On “Do What You Do,” a humble Drake is “satisfied with a little, why you haters want it all/.” In addition, he is “cutting his records without getting weeded”—which might confuse those who’ve heard “Ransom,” a song featured on his 2008 mixtape, Heartbreak Drake Mixtape (The Best Of Drake).


“Make Things Right” establishes Drake at his finest and most sincere. To all the girls “with the aspirations/ Of being in the background with your assess shaking/ Hittin’ clubs and skipping out on the class you’re taking,” he asks “you to have some patience.”

  

“Get in my Slick Rick mode… I’ma tell ya’ll a story real quick,” he says, as guitar riffs fall under the impression of a gentle drum loop. “Video Girl” has begun playing. Drake crafts a narrative of a Video Vixen, and avoids playing into the simplicity Compton rapper The Game was unable to discharge himself from in “Wouldn’t Get Far,” the third single from his sophomore project, The Doctor’s Advocate.


He, instead, is perceptive enough to submerge himself in the problems many Video Vixens are faced with; doing so, he urges that each “Respect yourself/ Don’t be convinced that these tricks will/,” though adding that his “cousin who can’t speak know the lyrics to tip drill/.” Drake doesn’t want to “generalize” all Video Vixens. His call to “better” themselves is rooted in “love to see my Black women strong, single, independent, doing their thing—without popping their booty in some Rapper’s video.”    

 

It’s sad to report that the eloquence and candor put forth in his official mixtape debut has unsuccessfully made its way into recent projects. The same rapper whose social commentary on “S.t.r.e.s.s.” and “Try Harder” is nearly unmatched for its wit and wisdom, can now be heard wishing to “f**k every girl in the world.” How ironic is it that a mere two years after Room For Improvement, the hook of his second most popular song goes as follows: “I want the money, money and the cars/ Cars and the clothes, the hoes, I suppose/ I just wanna be, I just wanna be successful/ I just wanna be, I just wanna be successful/.”


I’m not sure Drake fans are any aware of these circumstances, but it would do them well to pay closer notice. The lad is still young, and only recently did he sign a recording contract (an unwise move for one who had managed his independent career so successfully hitherto), so all hope remains recoverable; but if he refuses to stand up to the suits and soothsayers of the music industry, two years from now his music will be in worse shape that it currently is.


* * *


For all their posing and posturing, rappers sure rival marshmallows in battle of the softest.

“It’s not a word to be claiming just ‘cuz it sound cool/

The game so twisted today for lack of ground rules/”


—Dead Prez Feat. Styles P, “Gangsta Gangster,” Pulse of the People.


Tolu Olorunda is a cultural critic and a Columnist for BlackCommentator.com. He can be reached at Tolu.Olorunda@gmail.com.

Comments

 

D.P. of Dunamis Records said:

To keep everything in perspectinve.  Rapping is a "job".  And until you the "boss" you have to follow orders.  Now in some cases in "the industry" this calls for some type of ....hmm how should i put it. yeah, "compromise".  Unless they have other side hustles or are not to proud to work a 9-5.....Per the record lables they "will not eat.i/e be able to take care of family etc...." I undertand the grow some Ba**s attitude but its easier to say that on the outside looking in without ALL of the facts.

Its like the kid that grew up loving the sport of football with dreams of winning the super bowl.  The higher the level from pop warner up to college the more the view of the whole machine is made clear and this causes the young man to fall out of love with "the game"

I believe WE as a people always fail to research things before we jump head long into them.  

in business i know sometimes u compromise/ but thats different from selling your soul for a lotta lies/  Im far from battle rappin, my battles above/ i got beef wit witches wit 3 teef that drink chicken blood         -Corey Red
July 13, 2009 7:52 AM
 

yuyu222 said:

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July 13, 2009 8:22 AM
 

santoblancoboss said:

I understand your point of view, but I don't think there is a conspiracy or something like that built and managed by the "crackers" (A term we shouldn't use, it is derogatory. After all these years we slowly should learn from the mistakes we or others made). Atlantic is run by Kyser and Kevin Liles, both blacks, and they pushing Gucci Mane and others like that...

I think the masses want that sound/music, and if they don't want to listen to it anymore they will change to the next thing...

Right now its the flossing, sex and money era in the Rap/hiphop music, probably its changing right now, I hope so!

They (whoever is in control) will jump on everything thats going to make a lot of money, it could also be some gospel or jazz..whatever, the money is the main topic and the persons chasing it are black, white, asian etc...
July 13, 2009 8:27 AM
 

paradyme said:

The substandard has become the standard. The industry wants em green (naive). A mere entertainer chasing the need for popularity. Thus the traditional trinket based career or job these shameless acts adhere to. We no longer have artist, as the middle man vies for more space and control. The industry lays down a recipe for control of the talentless flunky. We reward ghostwriters with lavish career with understanding that he maintains the guise i.e. and quote"Please do tell nobody you wrote my hit".......damn.
July 13, 2009 9:21 AM
 

Eloquent said:

Props on quoting K'Naan... great album.
July 13, 2009 9:23 AM
 

Done_reading_BS said:

D.P. of Dunamis Records;

I agree with D.P. to the fullest......

When you decid to create music for money rather than the love of course you are going to get all the bull that comes with it.  

Just like D.P said: "Rapping is a Job"///

The same thing SB/Clipse/Drake going through is the same thing millions of americans go through everyday...

As far as in downgrading someones art...thats not an intelligent thing to do.

What about painters that just have "splatters" instead of "piccaso" portraits...Would you downgrade that "art" too since you didnt see a face?

I mean if everyone sounded like K'Naan wouldnt music be boring?



July 13, 2009 11:32 AM
 

BeatsByNonsense said:

Drake was dumb as hell for signing that contract.  Hes got teenage kids falling over for him without a contract.  He couldve released an independent album on his own saying whatever he wants and probably go platinum with no label help.  Now hes a record labels pet to shape and mold however they want him to be.  Ive never really felt his ish anyways though cause I have testicles but he does have a lotta hype around him.

www.reverbnation.com/megatrifenonsense
www.myspace.com/beatsbynonsense
July 13, 2009 11:53 AM
 

GreasySurpreme said:

Interesting

Everybody got a story to tell - this is very interesting though!!!
July 13, 2009 11:58 AM
 

Coma said:

Didn't know  Soulja Boy is originally from Chicago.

"Chicago is the Most Country Big City in the North."

Nice read!
July 13, 2009 12:06 PM
 

CRANSTONJ said:

alot of people nowadays dont want to think when listening to music...its sad but its the truth....everyone wants fast food...something quick that you dont have to use your brain with....its cool to party and have fun and hip hops needs those type of records because that how people spend certain periods of their life...but those records should not dominate the industry....i can understand why soulja boy flipped and why he apologized...he understands that the same machine that made him..will one day break him...its not right but its reality...he is a kid and kids have alot of learning and growing to do...http://www.youtube.com/watch?v=sxQHYdhdER8
July 13, 2009 12:28 PM
 

NewWest-310 said:



Co-Sign DP

Im glad you were first.

It is what it is........... I'll do some bullshit i dont enjoy/love/appreciate/care about to get some stacks. I think most people who are BROKE would. But if you have money and still comprimise yourself, then its a problem.............
July 13, 2009 1:33 PM
 

poe said:

souljah boy: easy target


true story.
July 13, 2009 2:34 PM
 

zquidhunter said:


Trust me you like Drake you will love Alias Don Million and many more  MCs from the Dirty Dot! Drake is a gr8 embassador for Canadian Content but he has an unfair advantage his built in fanbase from his yyyyyeeeeeaaaars on that Degrassi show that has major syndication in the U.S since it's canadian made that means it cost next to nothing to buy the rights to air it in the U.S and elsewhere. Hey can you wrong him for going for the $$$$ Mos Def and Common, KRS1 have the coscious rap on lock let drake do his sex symbol thing.

Hey we produced little X, Kardinal Oficial, Sean Paul, Keisha Chante, Deborah Cox, Glenn Lewis, Snow, Sean Desmod, The Rascalz, Maestro Fresh wes, Jim Carrie




Thats to name a few



Jim Carrie is from Canada I just threw him in there to see if you where paying attention!

Zquidhunter


 
July 13, 2009 2:42 PM
 

MR.100STACKZ said:

WTF IS THIS ARTICLE ABOUT????????????????????

MAKE A FUCKIN POINT NIGGA

BROOKLYN!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
July 13, 2009 2:47 PM
 

BronG said:

    Dope insite and article as usual!  I didn't know Drake was on that subject matter a couple of years ago: dude obviously has skills!  Also, I had no idea that Souljah Boy was from the Chi and made those statements that were in your article!  The industry is about the money, even if the artist truly is about the love!  Next thing you know, the artist is about the money and not the love anymore.
    It seems as if people want something different to listen to in Hip Hop when you talk to them: "Oh yeah, we need something positive to make us think...we need more story tellin...we need just plain good music"...etc...etc...etc.  I hear it all of the time, but then that same person that said that will turn right around and go and cop the other stuff, skipping right over Talib, Mos Def, Little Brother, and other artist that are similar.  I will say though that I am looking towards the future with anticipation: 2009 has produced some doooope product so far.  We'll see what happens!   Keep doin ya thing Tolu...

100

Bron
July 13, 2009 2:53 PM
 

Cookiezzz said:

dont put with succesful with every girl they are two different songs

he said i suppose thats most key part of the chorus
July 13, 2009 3:34 PM
 

DelicateBeats said:

This is another one of those «Please drop those albums that won't sell» article.

Papoose has below zero charisma, and that's why he's never gonna make it as an entertainer.

Saigon is good, but in 2009 nobody is trying to hear that «it's so hard to be black» sh*t. Nobody.

The Clipse are really talented, but they insist on rapping over weird beats. Jive finally dropped their second album, and what did it do? It flopped, because «Wamp wamp» wasn't a hit at all.

The labels are in this to make money, not lose it. These artists you so want to drop albums have either lost money for their label, or they where going to. What do you expect???
July 13, 2009 5:22 PM
 

youngsane510 said:

i dont feel his ish cause i have testicles hahahaha
funny
but true

TWITTER.COM/YOUNGSANE510
July 13, 2009 5:33 PM
 

liquidswords95 said:

Good Article. It's White folks that's controlling the industry.......... they force a lot of artist to promote stereotypes about blacks and our culture......... In order to take it back into the hands of the artist......they will have to go independent. In the Digital age it's not impossible to blow without a record label. Drake had built a following without a major deal......... the thing is once you build that fanbase; the record labels throw a couple mill at ya......... the average artist is not going to turn down so much cash......... Once you signed the contract they make you put out the music they want you too.  
July 13, 2009 6:18 PM
 

Marcuz J. said:

@   liquidswords95

i co-sign that whole statement

~Marcuz J. Tha Trillionaire~
July 13, 2009 6:47 PM
 

Vintaje said:

well, regardless of what you consider work or where you work everyone has a choice to either take what is given or create your own path. the various conditions of music contracts may contain stipulations where the parent company reserves the right to review/release/shelf any music projects. it all boils down to what type of person you are at the end of the day. these artists are loyal dogs to their 'masters' and will tuck it in when it's rough; but rap was should never be an 'ends to justify the means' 'job'. Cats need to get some 'real' work experience for when you live past 30, 40, and etc. and life is passing your ass by.....

Basically it's 2009 and 'we' still don't have any type of power; much less any tangible knowledge collectively....Gotta learn from the past...
July 13, 2009 7:57 PM
 

DoForSelfEnt said:

Good Editorial
July 14, 2009 3:05 PM
 

DarthDot said:

White people aint doin shit except promoting what we already promote. Rappers rap the same no matter if they are on a label or not. The label may dictate what kind of songs they should make as a single and the CD but its not like they taking concious rappers and turning them hood. I have this discussion with my so called hip-hop friends all the time. They say things like people are only making these songs for the money but forget the fact that the artists like the music they're making and its happens to be what the people are checking for. A lot of artists doesn't like these labels they on b/c of money issues and contracts but its still the artist making the songs.
July 16, 2009 5:15 PM
 

J.Young said:

Money ain't changed me......yet.

myspace.com/downanddirtydroopy

REAL WORDS WITH REAL FEELINGS. FROM ME TO YOU.  CHECK ME OUT!!!!
July 17, 2009 10:31 AM
 

Akaneon1 said:

lol this article sucks.

Fucking idiot editor even slipped a review of Drake's album in.

WHERE IS ILLSEED?!??!?!?!?! AAAAAAAAAAARGGHHHH
July 17, 2009 6:13 PM
 

atlgboat33 said:

Rapping was made a job by involvement of the Je"shoes"....not going say it in public(dont assume). Rapping needs to go back to its core...."The soul of black folks" I'm not a big fan of conscience rappers but fact  remains we have something that no other race of people have. A STRONG SOUL, getting in the booth doesnt require you selling that soul off, it requires you to let the public into your heart and mind and see the suffering, the love, the pain, the laughter, the humility, the confidence, the wisdom. IF i was to rap I would do verses like "I seen it in her eyes; love, lies and deception. But my dick was thinking lust, thighs and affection, misconception got me going in a new direction. Close to God, oops i mean self-perfection." its wack but thats the first verse i ever wrote in my life. probably my last ......
July 18, 2009 4:43 PM
 

balkan247 said:

DEEP HOMEY, TRUE DAT BRO. Ain't ppl sick of these played out cats, I mean Weezy been signed since he was 11 yet he started claiming a set when he was like 24...wtf would a 24 yr old millionaire be doing banging a Compton set??? I think hip hop has spun outta control, does a criminal past an a raspy voice entitle you to fame and stardom or did the hustle of tapes replace talent and whit? It don't make no damn sense, Drake tryna get gangsta...dudes show was on Nickelodeon (and f it if I spelled it wrong). I've come across mad artists even the ones who are classified as gangsta and on the real, dem dudes spit on mad topix except the trap. Catz like Jeezy and Sanatana woulda never survived in the vibrant and competitive climate of the nineties when each crew and rapper had his own sound. The Ruff Ryders had their hard heavy hittin bars, Death Row had them smooth but rugged flowz dat seemed to go til infinity...

It ain't bout record sales its all bout how REAL you is, and for me your REAL if ya speak ya mind. I don't agree with all of Brother Ali's material but I feel he touches on some real topics. Flow wise and lyrically I do not agree with hip hop being soft or watered which is the case for most these pack back acts...and on the real hip hop comes from struggles with in an urban community. Not a campus dorm with a cat who claims he's the best rapper and he ain't even a rapper. Compare the rappers of then and you can only blame yaself for backing Nas with his movement and booing Soulja Boy.

thank you
July 19, 2009 5:30 PM
 

Editorial said:

“Societies never know it, but the war of
an artist with his society is... to make freedom real.”
...
September 7, 2009 12:20 PM
 

Editorial said:

“Societies never know it, but the war of
an artist with his society is... to make freedom real.”
...
September 9, 2009 5:47 AM
 

Editorial said:

Did Hip-Hop Deliver, and Inspire, in ‘09?


 

“Reflection is a collection of memories/
...
December 14, 2009 12:54 AM
 

Did Hip-Hop Deliver, and Inspire, in ???09? « Hip Hop On some otha Sh***!!! said:

December 14, 2009 2:08 PM
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